Social Media Optimization

What is social media optimization and how it works?

Social media has transformed the domain of online marketing & Search Engine Optimization.

From the time Google’s new update is launched “Search, plus Your World“, we have realized social media is having a great way in search engine rankings. In the past number of years, numerous social media marketing firms are coming up in the market and constructing brand consciousness through social media marketing.

There was an instance when you can attract the traffic from search engines and also from the paid sources traffic can be attracted. But currently, the state of affairs has total transformed, and internet advertisers and bloggers are utilizing new social media marketing tactics to bang into under attack traffic torrents from social media websites such as Instagram, Twitter, Facebook, and Google+.

As a blog writer, it is vital to have social media contours. From the insightful of blogging, social media traffic is one of the utmost aimed traffic accessible and that too it’s free. From an insightful of a brand, you can acquire feedback from your trustworthy followers through social media promotions and interfaces. Once you have constructed faith, transforming these users into repaying consumers or subscribers turn out to be much easier.

We go in detailed discussion about the advantages of utilizing social media as a blogger, let’s deliberate some social media marketing  fundamentals.

What is Social Media Marketing?

SMM (Social media marketing) is done for building brand promotion to attract aimed traffic from social media websites. These websites comprise of G+, Facebook, Instagram, Twitter, G+, YouTube, Pinterest, Flickr, public forums, etc.

SMM depends on user interfaces. Any location where individuals can network is a place that can be advertised to.

  • Social Media: Sites such as Facebook, Instagram, Twitter, G+, YouTube, Pinterest, Flickr, etc. where subscribers or a group of subscribers share some sort of media such as songs, videos, texts, images, etc.
  • Social News: Sites such as Tech meme where subscribers post news content that get ranked grounded on its admiration.
  • Social Apps: With the growing usage of Mobile phones, we cannot afford to overlook the significance of social media applications such as Foursquare, Whatsapp & Viber where subscribers can interact with each other at any point of time.
  • Social Bookmarking: Sites such as- Digg, Delicious Stumble Upon, etc. where subscribers can bookmark their preferred URLs and share them widely over other social media platforms.
  • YouTube
  • Delicious
  • Foursquare
  • Reddit
  • LinkedIn
  • Digg
  • Pinterest
  • StumbleUpon
  • Facebook

Social Media Marketing for Bloggers

We have to agree with the notion that blogging and social media go altogether. Bloggers have to have a social media identity. This is vital for the success of blogged content. It’s difficult to shield advertising practices for every each blog on all social media platforms as every blog and all social media platforms performing theirs on way. But we can focus on the advantages that you will experience if you initiate publicizing on social media sites.

Publicizing or advertising in this manner will unnervingly aid in driving traffic, breeding links, constructing domain authority, growing traffic rank, and possibly most significantly, receiving more users.

Generally, SMM will aid in attracting targeted traffic, and bloggers can get advantage from the golden law:

  • More traffic = Higher ranking as well as earnings.

Here are a few of the advantages of social media marketing:

  • Free, Niche Concerned with Traffic: There are loads of social bookmarking sites moving all over the internet. Few of these websites have subscribers who will be actually betrothed with your blog content. When you discover them, these subscribers will be enticed to your blog content, and your website will profit from highly targeted, free traffic.
  • Augmented Domain Authority: Search engines offer lots of significance to social bookmarks. If blog content is linked with a prevalent social bookmarking or social media website, it will raise in Domain Authority. 
  • Better Effectiveness And Fame: Maximum bookmarking web-sites have voting or ranking structure. If your blog content is actually worthy, then you will get optimistic hints from that website which will aid in driving aimed traffic to your blog content.
  • Low-priced and Enhanced Conversions: Utilizing other techniques to drive traffic such as Pay Per Click marketing, CPM marketing, and banner advertisements are expensive while compensating for social media traffic is inexpensive and extremely targeted.
  • Get Higher Ranking in SERPs: Search engines give more significance to blog content shared on social media websites. The key determination of search engines is to deliver superior results for subscribers. As those blog contents are being posted by individual bloggers, if you are vigorously advertising on Facebook, G+, Twitter, Instagram, and other social media websites, your rank in search engines will definitely upsurge.
  • Better Crawling of Blog: Social media advertising aids in superior and quick crawling of your website. Endorsing old content on social media websites aids in enhanced and profound indexing of your website. You can also attempt forming resource web pages such as SML’s WordPress guide to always retain old blog posts significant and shared on social media platforms.
  • Brand Domination: With the help of social media websites, you can transform your blog post into globally appreciated content. Subscribers will be active and continuously deliberating your blog and appreciating your work. This will construct your blog’s repute and authority, in due course fetch in more and more traffic.

Do’s and Don’ts of Social Media Marketing

Initially, social media websites are all about being social. Instead of being a device, you have to be a human being. You have to comprehend the public sentiments and proffer content or media posts or product descriptions based on their sentiments. Categorize your niche and tailors per that niche. Achieving numbers are good for any industry but center more on obtaining aimed consumers. If you toss your mesh too widespread, you may hook approval from un-targeted consumers.

Here are a few points you should and should not do on social media websites:-


  • Involve with your users.
  • Post in a planned fashion. Post every day, or at a fixed interval.
  • Share links or posts or images or videos associated with your niche.
  • Keep your focus on social media drifts and forthcoming news in association with your niche.
  • Converse about current topics in your niche or market.
  • Keep your profile info up to date.
  • Target consumers grounded on demographics & interests.
  • Observe your brand existence.
  • Keep your brand similar across all social media platforms. 
  • Add a bit of humor and personal hints to your updates&remarks.
  • Keep a focus on opponents’ tactics.
  • Upsurge confidence and faithfulness among your consumers.


  • Evade too much posting.
  • Evade spamming (excessive self-advertising as spamming).
  • Evade buyed fan posts and consumer likes.
  • Don’t utilize bots to upsurge your figures.
  • Never exchange hard words with your readers. Stay composed!
  • Evade abusing your fans and users.
  • Don’t overlook any feedback or remarks (whether negative or positive). Accept all of them.
  • Don’t spend excessive time on social media websites. Your aim should be to do business, and a prosperous business is considered by the number of sales done. From a blogger’s viewpoint, this could be counted by the sum of traffic motivated or conversions completed.


logging is not merely about Search Engine Optimization or blogging or content writing. You also have to concentrate on swelling your social media conversions and constructing a brand image. This will not just aid you, it will also aid readers, and “being supportive” is the motto!


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